Thule

22nd February 2018
National Geographic Traveller UK – Thule Subterra 40L carry-on premium
I love the guys and girls at National Geographic Traveller UK and thankfully they love the stuff that my client Thule makes. This time they chose to feature the nifty Thule Subterra 40L carry-on bag, which can be used as a backpack or as a shoulder bag, and includes a separate sleek laptop sleeve for […]
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22nd February 2018
EasyJet Traveller – Thule Legend GoPro premium
It was a good little project to arrange another piece of exposure for Thule in the very-well read EasyJet Traveller magazine. This time it’s the evergreen Thule Legend GoPro backpack that’s featured. Yes this is a hugely popular backpack that’s got integrated mounts for your GoPro so you can capture your adventure from multiple angles. […]
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22nd February 2018
Cosmopolitan – Thule Vea 21L Backpack premium
If you happen to be in PR like I am, you’ll understand exactly when I say that it’s pretty darn difficult to get into the closed shop that is Cosmopolitan. I was therefore quite pleased that I managed to get some space in there for my client Thule. Granted, it’s ‘only’ with a competition, but […]
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16th October 2017
Lonely Planet Traveller UK – Thule Subterra 40L Carry-On premium
  What a lovely and smooth cooperation I had with Amanda, the deputy editor at Lonely Planet Traveller UK. Just one or two emails back and forth, the product was sent off and a few weeks later, hey presto, an amazing bit of coverage! The Lonely Planet audience has the perfect demographic for Thule; they’re adventurous, love to […]
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9th October 2017
Good Housekeeping Magazine – Thule Subterra Carry-On and 2-in-1 bags premium
We met Emily, a Good Housekeeping Consumer Tester on a lovely sunny morning  in Patisserie Valerie close to Hearst Publishing house in London. Over a strong coffee and some yummy cakes we talked bags, the new Thule Subterra range to be precise. You could see that Emily genuinely loved the range, but of course the bags had to undergo […]
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21st June 2017
National Geographic Traveller UK – Thule Subterra Carry-On Luggage premium
It was a privilege and a great pleasure to meet with the editor of National Geographic Traveller in a crowded coffee shop in Camden, London. After making me properly jealous about her upcoming features and all the traveling those will involve, I showed her Thule’s new Subterra luggage range. She was very impressed with the […]
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13th February 2016
Good Housekeeping Magazine – Thule Capstone Backpack for Women premium
Tried, tested and approved by the prestigious Good Housekeeping Institute, the Thule Capstone backpack has a special design for women, making it the perfect fit for every Good Housekeeping reader! Good Housekeeping Magazine is one of the largest UK lifestyle magazines with a total circulation of 4,336,711. The reputation of the Good Housekeeping Institute seal […]
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13th February 2016
Wired Magazine – Thule Gauntlet Macbook Envelope premium
A great bit of visibility for this top-quality Thule Macbook Envelope with its sleek and slimline look, which is most attractive to the tech-savvy Wired readership. Wired Magazine, which has a total circulation of 851,823, reports primarily on the effects of science and technology. It covers a broad range of topics including design, architecture, culture, […]
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13th February 2016
Daily Express – Thule EnRoute Daypack premium
The Daily Express is a popular daily national UK newspaper with a circulation of 488,246 and a popular website. When I heard about the Express’ mission to find the ‘Six Best Laptop & Tablet Cases’ I contacted them about the extremely well-made and well-thought out Thule EnRoute laptop daypack,  resulting in a lovely piece of coverage! […]
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10th February 2016
EasyJet Traveller Magazine – CEO Profile premium
It was a great little project to be the ‘intermediaire’ between EasyJet Traveller Magazine and Thule’s CEO, Magnus Welander. Their meeting resulted in a lovely two-page spread which is a true endorsement of the Thule brand and a great read on the business principles Welander uses which has made Thule the successful company it is today. EasyJet […]
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